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How to Benefit from Content Marketing Techniques
Focusing on your Internet presence is the hottest way to attract customers in today’s ever-advancing world of technology.
According to a forecast by Forrester Research, Inc., U.S. online shoppers will spend $327 billion in 2016.
Are you wondering how you get a piece of this?
First, you need to be noticed.
While search engines rank web pages, most web shoppers are lazy; they don’t want to scroll through thousands of results to find what they’re looking for.
In order to get noticed, you want to be one of the top 10 or 15 results.
Of course, you can pay to be placed at the top, but many users skip these “ads.”
The alternative is to boost your site to the top of the list through the process of search engine optimization – the insightful use of keywords strategically placed throughout your website.
Keywords and phrases are all about your business and products, so you’ll want to consider and include words and phrases people are most likely to use when searching for a business like yours.
A monthly ranking of the most popular keywords is posted online, and Google has a free tool that makes it possible for you to incorporate the latest keywords or phrases.
Make your site simple and easy to navigate.
Nothing is more of a turnoff to savvy Internet buyers than a busy or confusing site.
Pictures rule, but make sure they don’t take forever to load.
And remember, many more shoppers are using smartphones these days. As the number of smartphone users increases, it’s important to discuss with an experienced website designer how to optimize your site for mobile users.