MARKETING

How to Set Up a LinkedIn Company Page

With more than 100 million members, LinkedIn is the top business social networking site.
A company page on LinkedIn enables you to speak to millions of professionals about your company’s products and services, job opportunities, and work culture.
You can use a company page to bring your brand to life.
You can also use a company page to highlight how members use your products or to post updates on key developments in your firm or your industry.
It takes only about 30 minutes to set up a LinkedIn company page.
First, however, you need to have an email address with your company domain.
This email address must also be listed on your profile.
Addresses tied to free email services like Hotmail, Gmail and Yahoo don’t count.
To create a company page, click on “Companies” in the navigation bar near the top of the home page.
Then click the “Add a Company” link.
You will see tabs labeled “Company Overview,” “Careers,” “Products and Services,” and “Analytics.”
The overview provides a guide for setting up your company page and presenting a good snapshot of your company.
The “Products and Services” tab tells you how to showcase your offerings and highlight featured products.
The “Careers” tab allows you to interact with job seekers and describe your company’s culture and hiring practices.
In addition to being a great place to promote your company to LinkedIn members, your company page gets listed in Google’s and LinkedIn’s search engines.