Today’s Youth: Changing Coffee Habits
Coffee drinkers are becoming younger. According to online restaurant supply store WebstaurantStore” The fastest-growing demographic of coffee drinkers is the 13- to 18-year-old age group.” And this is changing the way we drink coffee. Here are some WebstaurantStore trends to look for:
Younger consumers like mobile coffee. Ready-to-drink portable bottles of prepared Frappuccinos and other popular hyper-sweetened coffee beverages are now readily available in convenience stores, meaning fewer trips to coffee hangouts.
When they do head to local coffee spots, younger drinkers are looking for something special: presentation. The Instagram generation now loves selfies with coffee and milk served French-style in beautiful café au lait bowls.
Nitro coffee – coffee infused with nitrogen gas – is popular thanks to its rich creamy taste, and the new cold brew coffee is an in-demand cold drink that’s stronger, but less bitter. Finally, the interest in gourmet coffee continues, driven by more sophisticated consumers who aren’t interested in the latest trends and still value the taste and the experience of drinking good coffee.