Why People Committed to Local Business Choose GEICO
This is a story about how and why people committed to local business choose GEICO.
This is a story about why people do unexpected things. Here goes nothing:
A local guy walks into my office.
He plunks a GEICO auto insurance ID card onto my desk.
Local, you ask? Yes, he’s a local guy fully committed to the idea of community.
He’s a farmer with deep ties to the community.
His family has been here for something like 200 years.
So yeah…he’s as local as you get.
He plunks this ID card down on my desk.
Actually it kinda just floated down on my desk, not making any sound.
So I’m not sure “plunk” is the right descriptor.
Anyway, here are a few thoughts.
Many people talk about how they LOVE and support local business, and since we’ve been in business for over 75 years we know some of these people.
They are clients, neighbors, family, and friends.
Then, there are those ‘other’ people.
The people who say they love and support local business, but are willing to choose GEICO.
There is absolutely nothing wrong with choosing GEICO.
A good solid company…just not local.
Now, before you decide that I am going to vilify anyone who chooses GEICO, hang on…because I’m not.
The reality is this. GEICO is:
But…was GEICO knowledgeable? You be the judge.
The issue at hand was that the driver (college age daughter going to school in another state) would have the car in Colorado (not really, but I choose that state because it’s the first one that came to mind).
What the “local” person told me was that they said something about needing insurance in two different states. Beyond that, it was not clear to the consumer what was needed.
Hmmm…interesting. I thought to myself.
So, it’s true that insurance is mandatory in most states (New Hampshire is not a compulsory insurance state).
So, though technically correct, the insurance follows the car, AND the insurance needs to be in the state where the car is registered.
So, if the car is registered and insured in CT, AND the insurance follows the car…then it’s insured when it’s being operated in another state. This is true whether the car is in that state for a day, for four months, or for four years. Though if a car was being garaged in another state for (4) years, it sounds fairly permanent to me…probably time to move the registration and insurance.
Bottom line, the local guy was confused and possibly came to us as a last resort, sheepishly looking for answers.
You know what? We’re here to help…whether you’re reluctantly committed to a local business or a die-hard fan and supporter.
We’re here to help!